When Peter Schmitt, founder of the packaging consulting firm Montesino & Associates, first envisioned this event, his goal was clear: Bring the rapidly expanding cannabis industry together with the nation's well-established networks of packaging providers to help "close the final gap" in understanding between the two markets. Although there were numerous cannabis events of all shapes and sizes, none was exclusively focused on fostering a better understanding of the unique challenges involved with packaging cannabis products in North America.
Understanding there existed a clear need for an educational and networking event on cannabis packaging, Peter's next step was to take this from a conceptual notion to an event with a name, a brand and a mission. To help bring this event to life, he turned to Jim Gorab, President of Turchette, a NJ-based brand marketing and public relations firm with more experience in the packaging industry than any other agency in the US.
Jim and Peter then founded Cannabis-Pack LLC, developed a name for the new show, along with a logo, brand launch elements, a list of potential speakers and a promotional plan for launching the event in early 2020. The last piece of the puzzle was to partner with Informa Markets, the world's leading exhibition organizer and owner of the WestPack Show in Anaheim. With Informa's immense reach across their related industry events and media properties, the Cannabis Packaging Summit found the ideal logistical partner to bring the event to market.
From the start, the Cannabis Packaging Summit was intended to bring non-commercial content from key industry speakers directly to a high-level audience of interested delegates. Its secondary goal was to allow for networking time between cannabis professionals and packaging solutions providers so that a more defined understanding of the emerging business landscape could evolve. We are proud of the summit's mission, the overwhelming support of the participating sponsors and the hard work of all parties in helping to make this inaugural event such a success.
We hope that you enjoy the Cannabis Packaging Summit and we look forward to seeing you in Anaheim this February!